Ok, had a play with VCDS earlier, I turned them up in 10% increments. It got to 60% (started at 20%) and it looked like this:
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They looked too bright and still weren't even, I was also a bit concerned that the brake lights wouldn't be obvious enough in daylight, I turned them back down to 40% and then my battery died! An RAC visit and £122 later I got a chance to look at them at 40%:
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Quality of the pictures isn't great but in the dark the lights look fine.