It's one upmanship, plain and simple. Lower, wider, more stretch, just for 'scene points'.
I mentioned 'chequebook cars' in another thread, and it's pretty much what Rich is saying:
1) Buy latest VAG on the never never.
2) Take to Luke at Plush for him to actually do all the hard work.
3) Pay on the never never.
4) Roll up to your spot at the latest and greatest sceney VAG show. Feel like a boss because 'your build' is owning it.
5) 500 scene points aquired.
Point I'm making is that a lot of people who don't really have a clue about how air ride works, how hard it is to build a ridiculously slammed static daily, and all the rest of it, want instant fame and recognition in the scene. And they want the credit for it. Like those 'Built Not Bought' stickers. Half the cars wearing those are unintentional parodies of it.
There are always exceptions, always home builds that are true works of art, built by DIY enthusiasts who are incredibly gifted. Ironically, a lot of these don't end up at the shows.
I actually knew the girl that bought the UR02LOW mk5 off Plush, Lucie. Not sure what she's doing now, she was a top lass, but I got the impression she didn't really get too invested in the actual development of the car, and had quite a bit of cash behind her. I'm not knocking her personally, but it's a perfect case in point. I don't buy PVW any more as there's just too much of it, and it's become a bit tiring.