You have to narrow down what you like.
Matt/Satin/Gloss finishes? Water / Oil based.
Once you have decided what you like then it may be easier for us to answer you.
I prefer a glossy dressing, so my current dressing for tyres is either megs endurance or sonax extreme.
if you Matt / Satin tyres, give infinity wax rubber wax a go. You can use Matt20 to get 20% discount, I dont benefit from this btw.