You can use either. VW themselves state 5W40 for fixed servicing and 5W30 for long life variable servicing.
If the engine isn't using any oil, stick with 5W30. But if you want to up the quality and maybe get slightly smoother running, switch to a decent 5W40 like Fuchs Titan Pro Race S, Mobil 1 0W40 or Millers Nanodrive 5W40.