To be honest, they are both great cars, I started to look at ED30's because the choice on spec is better due to the fact there are more of them, and styling aside they are the same car.
I then found the one I currently own (Pirelli) and the spec was entry level, but it had been loved and it felt like the right car to buy, admittedly I have spend ££'s on the items I wanted from the start like xenons, Nav etc..
Like most have said the styling is down to choice, love it or hate it! I like both interiors and the Pirelli wheels are easier to clean.