I've had some issues here.
Some time ago, noticed the temp was not at the full 90 on the dial. Checked it on the climate-debug-mode-thing, and was around 75. I duly booked it for a thermostat, got it back, and the temperature was holding steady at 90 on the dial. All good.
I later checked the climate temperature again, and it actually still only holds 83/84 never really beating 85 degrees. So obviously the thermostat had been changed, but it was still not 100%. Checking the climate engine temp after sitting overnight, it actually said 9 or 10, when the weather was 15 or 16 - so I thought I found the issue. Swapped the sensor for a cheap one off ebay, which then read the correct outside temperature. But would only get to 79/80 in driving. Argh!
I put the old one back, the dial sits in the middle (so ECU is out of warm up mode), and I don't worry about it too much, but I guess new thermostat and new sensor (VAG OEM I would say) would be step one.