I came to the conclusion years ago that the best standard brake pads always came from the dealer. A number of times I have put in factory pads and been surprised by how good the blend of bite / dust / noise is.
Not because they are ever track pads, or even particularly fast road pads, but because they are brilliant for average road driving. I'm sure I have tried many of the standard offerings (Pagid, Ate, Ferodo, Jurid, Textar) and many of the more performance offerings (Pagid RS series, Ferodo DS, EBC, Project Mu, Carbotech) too.