There is only a set allocation for these, and don't see it as giving cars away, they're not daft. It means they can sell the same metal twice, whilst they are still hot cars. They always do a certain allocation at a daft rate just to get peoples juice flowing and people talking about them. And trust me it works. Theres be 2-3 people ask already about them.
in 2 weeks they will be sky high again and be spanking people for them. Getting a decent number on the road quickly is the name of the game. At the end of the day, they will have a relatively new car they can sell again so some mug in a showroom.
They did the same with stephs Golf cabriolet. Just silly cheap! then 100 cars ordered that way and they cut the deal, back up to 450/month which you'd have to be daft to do for a golf cab!