The Fakenham VW dealership is no longer 'Cookes'. The Cookes family which used to owned the firm, sold up to Vindis group - sometime during 2009.
I personally had quite a frustrating experience with Cookes back in 2006, when trying to purchase a nigh-on fully loaded new GTI. Maybe it was just the individual salesman, but he fundamentally failed to understand my requests, so lost a £29k sale.