It's one of those things that you're never going to get a genuine answer on, unless Jim wants to tell you it.
My guess? APR Europe has been offshored to Germany in Oettinger's former HQ, making Awesome redundant. Nice bit of business that buying Oettinger, as that name is everything to the Germans & wider Europe and a big market.
APR isn't selling in the UK and Awesome have been in a handcuffed deal watching REVO sell hand over fist through every other tuner. To survive, they've got to offer choice.