Heh.
It's interesting you say that as I've seen good handful of VW dealers, particularly in the north east it seems, sell brand new parts on ebay for much cheaper, the same and more than the average dealer prices. My arm rest retrofit kit was from a VW dealer on eBay at about £50 lower than buying all the parts directly through the dealer and I saved about £6 on a brand new GTI keyring from a dealer somewhere in the Newcastle area too.
In fact that CC stalk as mentioned is a Skoda dealer on eBay; so I'm a bit lost as to why Skoda are selling a VW part, brand new, for more £ than VW sell a VW part for in their own dealerships?
Perhaps its only Skoda labelled VW parts that they let go at better prices.