... but he's just as entitled as anyone else to have his opinions and to express them however he chooses.
I think you're wrong Robin. If he's just a man sitting in the football terraces then yes, he can say whatever the hell he wants, but when his comments reflect badly on his employer, then he has a problem.
People are looking at this in the wrong context. It's not what he said, or why it offends people, or whether it's right or wrong that it does offend people. The simple fact is that Sky are a company that have a vision,
a brand to build, and any negative press harms that. So no, in his position, doing the job he does, working for the company he works for, he has no entitlement to express his opinions in anyway he chooses.
I am sorry but you talk some sh*te at times. Its you who is looking at it from your world of corporate branding image smimmage pap. He clearly should be careful were he voices his opinion's but it was not said on air, His manager should just pull him to one side and say you cannot voice your opinion;s like that in public places at work in toady's age. He was sacked because it was made public by the papers who are complete scum and have unbelievably bad double standards.
Companies like this only act holier than though because they are worried about their image being tarnished, IE profit's going down from bad press. I bet under the surface they quite happily ruin individual lives to get a story.
Your job is helping companies maximise prophet's and that is why it is you looking at this in the wrong context, because it put's bread on your table.
And if like Saint Steve is suggesting, there is another reason why he has gone, then that is even worse, because they have just spotted an opportunity to earn public browny points and get rid of a problem.