Its not that much of a big deal for me to get Sky Sports. I have been doing the maths.
Currently pay £50.75 for Sky+ HD with Movies.
I also pay £21.50 to Virgin Media for broadband.
So thats £72.25 total.
To swap to Sky + HD with Movies/Sports and unlimited Broadband with phone line rental included, it will cost me £82 p/m. Only an increase of about £10. Plus i could knock off a couple of the other channel bundles that i dont want, which would reduce it down to £80. So all in for £80 i can live with, just a £7.75 increase to get F1 coverage all year round.
However, for those that dont already have or cant afford Sky, its going to be gutting.