It works out at 35p per cloth if you include the VAT which is shwon at bottom.
Cut out the middle man (importer) and you wont pay VAT up front, only on delivery, unless your VAT reg in which case you wont pay it at all, only on the sales of them.
Chances are you could get them cheaper by ordering direct from factory (I have done this before), saw something on alibaba, got a price £12k, contacted direct after some googling and negotiated £8.2K