I can't really tell from the picture on the extent of the damage, but if the damage is only cosmetic, you would be surprised with how much a bottle of Autoglymn Super Resin Polish, some decent cotton cloths + lot of elbow grease can achieve! Prior to my Golf I had an F10 520d company car and that suffered a similar fate one and that was tidied up without having to go to body shops etc...
Good luck whatever you do!