tbh we don't have MUCH grounds for complaining
for as long as i can remember boggo S-Classes (being used as a benchmark here) have cost £50k.
but £50k in the 1980s isn't the same as £50k now, and the cars now are MUCH better equipped.
similar story with the most basic car you can buy brand new. for ages they've cost around £6k. but your base car nowadays is more refined, safer and more comfortable than the £6k car from the 80s, 90s or 00s. it's also faster and more fuel efficient
cars are getting cheaper. at the end of the day the Europeans get shafted too. GTIs cost $20k in the USA. and they have to be tankered over there to boot. VW still makes a profit on them tho!