I love it the vast majority of the time. It's a restrained car on daily motorway commuting - but waaay more fun on the B-road blast I occasionally have to work when the M4 is stuffed. I really don't like how it seems to have a thing for oil compared to my old tuned 1.8t (but I read this is quite common for the 2.0TFSI)...
I love the way it sometimes gets a double look or a simple nod from people in the know, but then I hate the wrong attention it gets from (mostly) van drivers, corsa's, who tailgate and try to bait you, so I then just tend to drive like a saint and let them win their sad little ego battle...
Overall, I love my ED30 - it's been round Donington a few times, and on the daily commute for what seems like forever now. Maybe it has been a bit more demanding and complex than my 1.8t, but it's a league better. I just hope the DSG box doesn't faark up anytime soon...