All Things Mk5 > APR Zone

APR stage 2+ v3.0

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Tamiyoman:

--- Quote from: Janner_Sy on March 07, 2012, 06:12:47 pm ---Isn't this thread about the V3.0 software!!

--- End quote ---

Well I think this is covering the high costs of APR V3 in Uk compared to US, its something I have always wondered myself.

Bottom line the software has been developed, done dusted and now priced (high in my personal opinion), UK costs are always higher than states, guess that comes from us becoming used to it over the years but with the world now being an internet commerce these prices need to be more in line (again my opinion).
Software developed in USA and has been for a while, also sales in US for quite a while, it was tweaked I guess for UK (different fuel RON rates, diff boost settings, timing etc etc, but still the same software with tweaked parameters, surely as its already developed we should be paying similar rates?, after all It does not cost much for software to be loaded into the car?, about 1.5hrs maybe?.

And I know that Revo charge the same but they aint cheap either (I guess they priced theirs as APR were no longer around/supported in UK with a disty so they could price at what they wanted I guess!, when you have an abundance of smaller tuners offering similar stuff for almost half the price and with good reports it makes you wonder..... are we really paying for the name?.

The only benefit of APR that I (again to re-iterate personally speaking) see is the ability to switch map on cruise, thats about it!.


I personally import stufff regularly from USA as I was sick of getting loaded with high prices from UK importers, woo it hits UK shores and suddenly it becomes 50% more expensive or go direct to source in USA and get it cheaper and after shipping and taxes still save yourself 25%.

I was lucky enough to "Accidentally" get sent a UK Distributor pricing list for my business which showed that UK wholesale cost was actually only 8.9% higher than US  :fighting: :fighting:

OK stepping off soap box, wiping brow and Reeeelaxxxxx.

Seriously tho APR (and Revo) the smaller guys are catching up (if not caught up already) and charging half what you are

vRS Carl:
You also don't pay to update the software say from Stg1 to Stg2. Less of course any charge by the garage/tuner that does it.

Most others are around the £60 mark plus any time charge by the garage/tuner

Tamiyoman:

--- Quote from: vRS Carl on March 07, 2012, 06:39:02 pm ---You also don't pay to update the software say from Stg1 to Stg2. Less of course any charge by the garage/tuner that does it.

Most others are around the £60 mark plus any time charge by the garage/tuner

--- End quote ---

Jabbasport dont either (Not sure about shark, R=tech etc etc, just RR mapping time same as any APR/Revo would do

Keith@APR:

--- Quote from: djhorace on March 07, 2012, 06:02:47 pm ---As soon as you open a place in Aberdeen, I will happily discuss anything you want if I am in town  :wink:. I will also happily take a spin in that Golf and see whats what with it. Of course, I don't expect that place to be open here any time this year  :signLOL:

Regarding prices, do you realistically expect to be selling high volumes of APR products at those prices and do you think that it is fair and sustainable to keep prices low in the US at the expense of high prices the rest of the world? Surely the potential in the rest of the world is higher than the total US market?

--- End quote ---

The issue with US pricing is that it is too low and the margins we make are too small to absorb the additional costs associated with selling our products in other countries.

Looking at our income statement, the only course of action available is to raise US prices.  We would be able to find a happy medium as the additional profit from the US sales would help to offset costs of doing business internationally but raise the price we must to make it work.

We already sell more internationally than we do in North America.  Its been that way for a long time.

Our strongest single market this year was China, then Germany and then North America.

Our sales are very strong in Greece as well.

The UK, North Western and South Western Europe are where our greatest opportunities for drastic improvements in market share lie currently.

Janner_Sy:

--- Quote from: heavyd on March 07, 2012, 06:29:23 pm ---Seems to have gone off topic somewhat :surprised:
Whats happening with the gokart then Sy?

--- End quote ---

Keith is working onthe software side as we speak.  The ancillaries are all sorted.

Completion hopefully on Sunday.

Back in topic, I have managed a 3.8sec 0-60 with the golf on the same stretch of road as before.

Imagine with the seats removed!!!

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