Cheap Remaps for Revo Customers..............
For anyone that has never owned APR but has a competitor's software now, I'll do 300 quid. If its Revo, I'll do 250. 
Cheap remaps for all will result in all companies becoming a Man in a Van as I think you guys call it over here as opposed to a proper R&D center. It also makes it more difficult for these companies to properly take care of clients when something does go wrong as every quid is tight and the resources for speedy resolutions or even resolutions at all aren't available.
Genuinely not sure I understand. 
haha, I see your point.
However, the distinction in this case is that we would expect to not see that business at all as most should be happy with their current choice. We feel our maps are something you buy once and don't have to keep jumping around spending 500 quid a time to find what's best for you (although I'll admit prior to my arrival here some of you didn't feel that way about our products).
Reduced pricing strategy to those who have already spent their hard earned money on a competitor's product in order to help them afford to purchase our brand is a good way to reintroduce ourselves into the market.
Our standard retail pricing will always remain solid as we don't feel the lowest price is a good reason to purchase a product.
On face value, as you've pointed out, it seems to be contradictory but its two different markets. Those who already have a remap shouldn't be coming to see us and those who haven't purchased a remap should be comfortable knowing there is additional quality in APR products to justify the additional price.
Its similar to the same reasons I've offered HeavyD a free remap. It helps APR by having a trusted and experienced enthusiast happy with our products (hopefully) and helps the community make better informed decisions on what to buy.
I don't think I would ever expect someone to pay for mapping twice but if they decide to, I feel like I should help them out.
