Cant imagine the 'buy-out and amalgamate companies' routine that APR and REVO are doing right now is going to be good for the smaller tuners, however REVO and APR are pretty much going to be one stop shops now for everything from software though to hardware and custom work.
The main issue i foresee is prices wont be dropping anytime soon as their overheads will be getting larger surely, plus R&D isnt cheap.
It would have been nice to see the big companies reducing the price of the TFSI maps now. The engine has been out for about 7 years so its hardly about recovering the cost of the initial R&D now surely