To cover R&D for a start.
The 2 cara you used as a example are both old cars with old tech.
End of the day I know they cost a lotmof money but the product has shown gains and people will buy it
I dont think R & D is anything to do with it, the price does not decrease as the R & D is paid for does it?
(Like TV's and new electrical goods), I agree getting the MAF scaling is to do with R & D the rest is to do with marketing and what they can charge and get away with, it's more likely like the Re-maps, it's proven that people will pay for it especially if it has a brand name attached to it that people know/like
, this is more marketing than R & D.
If a product from company A is
proved shown to give 15bhp and the product from B is
proved shown to give 17-19 bhp they can price it how they like
as the willy wavers will be all over it
Personally I agree that most of them are over-priced for what they are, it is part of the reason I did not buy one of the mainstream high priced products available.
APR's latest claim of 30bhp on the Golf R seems a little high to me, Its easy to push the engine to the limit on std airbox and then slap on "their" new amazing product
and lo and behold its gives massive figures...........