Been around a while in different brand names by ATE, don't forget a lot of OEM pads are using this compound.
last couple of sets of S3 Golf R pads without the outside pad retaining clip on the back of the pad I've bought fRom TPS have been ATE, generally very good but not good with dust such as EBC Redstuff......not that I rate Redstuff
ATE are also OEM on the B5 RS4 and Mk4 R32
They are a very good pad for everyday, wouldn't want to do a track day with them.
I've also used them on BBK's such as the 996TT kit and they stop well with no noise
