you said that you can get the bits individually, and you can. i just meant that it's worth a lot more than Audi charge for it, say if the package wasn't available and you were to get the bits individually.
the package is so competitively priced i think it would be silly not to get it personally. once you've addded on, say BT and BOSE, the rest of the extras are only costing you £200 more or something.
and then it's a "Black Edition" so it's worth more come sale time.