You'd never describe it as pretty, and I can't see me ever liking the nose - but that aside, it's quite ok.
I think it's a little under wheeled, making it appear flabby. That'd soon be fixed by some 19s if you're that was inclined. I think a drop would suffice.
VWs and Audis have always been 'safe'...SEAT are more daring with design, Skoda more utilitarian. Looking back at all the old Bangle BMWs, they still look superb IMO.
I remember the Sierra being launched. Everyone was repulsed by it, but every car after was the same jelly mould clone of it.