For me it's about appeal and popularity.
Until a women's final draws the same interest as a mens, then yes.
....It's all about appeal for me too: I have much more interest in the women's tennis when Tsvetana Pironkova is playing!
Saw her play Sharapova and she nearly won.
Apparently, according to the BBC, Sharapova is the highest paid athlete in the world.
Am not a tennis fan but I'll watch the finals though. Same with football.