It is a good offer and it should be mentioned more at dealers rather than ppl finding it out through the website..
I cant argue that vw are better than other garages, technician wise etc.. but my personal opinion is that, kinda agreeing with part of RR's comment that with having souch a new vehicle, I (personaly) couldnt take it to bob round the corner, bob and his crew maybe trained mechanics, but id be happier having my car looked at and fixed by technicians that are 100% qualified to work on vws, are reguarly trained and updated on new info.. plus, I vw dealerships, like most brands, are nice places to sit and wait if needed, free tea and coffee, proper cups, plus i could have a car for the day if needed, a new car at that, or be dropped at home.. sure, argue that that might not add up to the expensive prices that you may think, but, for me, certain things add up to a feel better moment..