VW are offering a £1500 deposit contribution on the new Beetle already! Can't exactly be flying out of the showrooms then.
TBH, it's no surprise. If you design a car aimed at 52% of the population and a few Big Gay Bears, what do you expect?
I certainly can't recall VW doing this on a car so recently launched. They barely ever do it, unless the model is on it's last legs before replacement.