well, got it out - prised the audi badge off - easy as peas. Had a quick look and managed to get the middle section off by releasing the clips along the bottom (you can just get to the under the foam) then putting my hand under prised them out of the other wise - so its now in 3 bits.
Going to see if I can at least smooth off where the audi bit was and maybe just redo that section. The silver outside is not too bad but now I have seen yours...
Not sure how the bottom black section comes off yet, seems to be clips again but without removing the foam - which doesn't look easy, it could be a pain to get off.
I like the subtle OEM look so wont be any crazy type graphics like some I have seen.
thanks for the info anyway, shame TPS ordered me the wrong boot mat though - even though I had one before, they got me the non-4motion one. Another trip back.