I find vw quite a confusing brand at the moment. It's as if audi has got in the way. Apart from the gtis which are pretty special, the audi variants of the cars are the ones most people aspire to. A1 or polo, a3 or golf, a4 or passat, q3 or tiguan, tt or scirocco.
Even as a die hard vw fan, I can see how most people would want the audi imagine and finish. Especially in a day and age where pcp means audis are generally cheaper per month than the equivalent vw.
I get skoda and seat, great value for money, similar features but vw as the peoples car don't have the bmw /merc/audi image yet they they charge almost as much.