Because budget coilovers are very nice for the money. I paid £180 for my JOMs and they handled well and rode very nicely too (I did mega miles at the time). Vs spring and damper kit which isn't so "budget" at all... damper and spring kit will be over £400 most of the time.
Plus some people believe that spring based lowering kits are a bit pointless
If you haven't driven Bilstein, H&R or Ohlins (£2.8k at the min ) then its very hard to compare. They kick the pants off KW.
I do indeed sell more the expensive coilovers, but I don't push them on people, and I fit around their budgets. I do sell the more expensive products because I believe in them, and they have far better longevity and warranties with them.
Check the Whiteline WALK review thread to see failures. The roll bars have poor quality bushes with them too. Put H&R/Eibach etc next to Whiteline and the quality between them can easily be seen.
Oh £2.8k how reasonable.
I thought my air setup at £3300 was a bargain... !!
So £450 vs £2.8k , are the £2.8k ones 5 times better?
Buy the APs and with the change you could powerflex the WHOLE car, fit a NQSBBK, fit whatever roll bars you want, as well as go Stage 2+ (fuel pump and S3 intercooler inclusive) and still have money left over..
Guarantee the APR + other bits car would be more fun to drive and faster round a track, even take away the power upgrades
While no-one is denying the Ohlins aren't better, for road and perhaps occasional light track use the difference (which may be there under full racing circumstances) would become far, far less apparent and ergo are not worth the money.
(not having a dig just engaging in a discussion)