Interesting thread, you'd never have thought APR have an interest in Oettinger, would you?
Make it as expensive as possible and then call everything else s*** by comparison.
You know what, I really appreciate someone went to the trouble of making a full replacement switch. That is a decent product, but why limit your market by making it out of a stupid material and pricing it like that?
You bosh those out for pennies in plastic, you could mark up a 1000% and they'd still be affordable, and every DSG owner in the land would buy a set. Do these people not watch Dragon's Den
Also... going on from what Neo (CMDFire) pointed out once, the 'stick on' paddles whilst having a very, very slim chance of injuring you in the event of an accident at least shear off.
Imagine in the event of a crash getting your finger caught in the wheel between the paddle and rim and it being snatched round as, say for example, the wheels hit a kurb and span it round. I know what would give first.