Mine arrived last week. Nice to know the number and have the badge. (no.859) I agree with some that the location is questionable. I might put mine beside the TPMS button.
I had to make a few phone calls to the customer line until i spoke to someone who knew about the badges.
The person to contact is:-
Jenny Boyd
Customer Relations Manager
Executive Office
Direct line: 0800 0833 914 Ext: 63309
Fax: 0844 844 0514
E-mail: Jenny.Boyd@volkswagen.co.uk
She was extremely helpful and quick to respond.