I've done it a few times on mine as a special treat!!! It's a 2008.
Trick is to get the revs to about 2400 I think, then let the brake off and don't floor it when the car takes off - let it get moving first.
I'm too scared of burning up my tyres or damaging the car to do it often! I'm sure it can't be too bad for the gearbox or they wouldn't have given it that feature.
If you floor it and let the brakes off you'll do a massive wheelspin. If you get it right.. It'll blow your mind!
Just in case you don't know - ESP off, left foot on brake, put it in sport, build revs (I think about 2400 is best), foot off brake, smile like an idiot!