I'll bite
OK, they're comparing against new cars then - £38K for a PREMIUM hatchback, you've got to either be nuts or have more money than sense!!
The smart person looks at the used options, as they offer more value for money.
So cars to compare to new then?
Litchfield Type 25? (Scooby AWD hatch)
Scooby S330 (STI)?
Ford Focus RS?
Audi S3?
Audi RS3?
All semi-comparable cars in terms of price/performance.....
Most much cheaper than the Golf R. The debate has been had before about who's top dog(premium vs exclusive) in the VAG camp, VW? Audi? Porsche? Seat? Skoda?
Now before I get ousted from the site
I'm SURE the Golf R will be a great car. But most of us won't get to see one let alone drive one.
Regardless, VW have got their pricing wrong on this.