Word of mouth promotion is the bes IMHOt, I could easy sell generic maps for £300 and flash 6-7 per day in the car park and send customers on there way, the feedback wont be as good and nothing for customers to write home about or even get excited about so i would have to spend £1000s per year putting full page adverts in glossy magazines. Then we could open up a dealer network across the uk to flash maps for us, just like 95% of the vag tuning market. I would be rich i would go home with clean hands and face in a big flash car and have very little stress of worry. Then customers can turn up to an r-tech dealer same or next day with out bookings, have a quick 10 min flash map and part with £300 instead of wating 3-4weeks for a booking slot to have a full custom dyno setup carried out with a full health check with logging pre and post tuning. Then no one would post there booking days up...
Its like booking a table a KFC vs Jamie Olivers..