I've had jom and FK coil overs fitted to previous cars and there were quite a rough ride. As said above the £200ish coilovers aren't to clever if you still want some comfort.
I had a set of coilovers from a company called v-maxx fitted to my old Passat 1.8t and there were really good. Went nice and low, nice firm ride but far from uncomfortable. I'd recommend them to anyone on a budget. There priced between FK/Jom and AP coilovers.