No right or wrong answers here - but I like to think of it like this...
Our best selling system is the full 3.0" turbo back Powervalve variable tone boost actuated system featuring the ALL stainless steel construction downpipe and oversized 200 cell Motorsport cat with a Euro 5 (...yes Euro 5 40 grm precious metal wash coat).
Price to forum members here is £1482.05 inc VAT
The technology employed is proprietary and gives the owner the benefit effectively of having two systems in one when compared to our equivalent full time non Powervalve 3.0" system which sells for £1084.05 (...for reference terms this is the system that has to be compared to other brands as it employs the same functionality - albeit different to the layout of other brands).
For us it's not about being over or underpriced it's about choice which we are well known for, and furthermore having the flexibility to sub divide our systems into Prestige and Sports variants, and even further - full customisation of the front silencer.
Now, as we all know anything produced on a scale of a single unit such as the Powervalve has a greater unit cost of production over a volume manufactured product, hence the product does carry a premium. However, something that is often overlooked is the fact that as with any premium product there is generally higher value retention should the need ever come to sell on the product when an owner determines it is no longer required.
We loosely call the difference between the cost of purchase and the cost of resale - the 'hire fee' for owning one of our systems. Generally there will be a high demand and therefore a decent return at this point.
The wonderful thing about a free market is that we all have the right to choice, and as long as we are satisfied that we have made the right choice for us then all's well that ends well.
The only maxim really is do your research - work out your budget and go for it.
...but remember buyer's remorse is a terrible and lonely emotion.