APR spend a lot of money on research, hence why they are usually the first to release code and full turbo kits for new models while the competitors are still trying to get around the encryption!
Ahhhh . . . the UK version of Superchips then - first to the market - but full of bugs in the code!
Obviously we are not perfect, but full of bugs? No sir, not by a long shot. We are generally first to market because we are the only major tuner that does all flashing technology development in house. This allows us to control our own destiny without having to wait for a 3rd party vendor to make the ability to flash the ECU's available to us.
The best staff in the business cost money,
And what proof do you have that they are employed by APR???? Zilch!
What proof would you like to see? I can produce paycheck stubs. Which APR employees would you like to verify?
As for myself, I am the Vice President of APR, LLC (USA) and the Director of APR Motorsport, LTD (UK). I receive my paycheck from APR, LLC.
Greg, customer service manager at APR Motorsport, LTD, and Andy, technician extraordinaire, are employed by APR Motorsport, LTD and receive their paychecks from there.
Jyrki, the APR calibration expert assigned to APR Motorsport, LTD, receives his paycheck from APR, LLC and is employed there.
APR Motorsport, LTD is a wholly owned subsidiary of APR, LLC. If you would like, I can post the Companies House documents listing APR, LLC as the sole shareholder in APR Motorsport, LTD. I imagine this is public record but if not, I don't mind sharing.
what you are getting with APR is a code that you know has been fully researched, tested and is in safe tolerances of your engine, APR pride themselves on retaining hardware protection on their code so its good for the street and good for the track if you do so.
And so do all the other tuners - they all make the same claims.
Claims, yes but a short amount of time spent researching their facilities and available equipment contained therein will shed some light on the difference between those who speak truth and those who make "claims".
Trouble is with the yankie APR code - they have completely different fuel to UK or EU spec fuels,
Sorry, but this is completely incorrect. The fuel quality is very comparable but the rating system is different. This is easily verified with the petrol companies about.
Research Octane Number (RON)
The most common type of octane rating worldwide is the Research Octane Number (RON). RON is determined by running the fuel in a test engine with a variable compression ratio under controlled conditions, and comparing the results with those for mixtures of iso-octane and n-heptane.
[edit]Motor Octane Number (MON)
There is another type of octane rating, called Motor Octane Number (MON), or the aviation lean octane rating, which is a better measure of how the fuel behaves when under load, as it is determined at 900 rpm engine speed, instead of the 600 rpm for RON.[1] MON testing uses a similar test engine to that used in RON testing, but with a preheated fuel mixture, higher engine speed, and variable ignition timing to further stress the fuel's knock resistance. Depending on the composition of the fuel, the MON of a modern gasoline will be about 8 to 10 points lower than the RON, however there is no direct link between RON and MON. Normally, fuel specifications require both a minimum RON and a minimum MON.[citation needed]
http://en.wikipedia.org/wiki/Octane_ratingYour 97 or 98 Ron is almost identical to the USA's 93 octane. They are just rated differently.
But alas, that has no bearing on further discussion as since 2005 we've been travelling the world developing calibrations and certifying they work in at least all of the major markets throughout. Currently, and for the foreseeable future, all remaps sold in the UK are certified, developed and tested in the UK by APR Motorsport, LTD prior to release to the public.
and more importantly, ALL North American ECUs have lean-burn mode disabled. So how the heck can they claim it is safe in - quote - "your engine"??????
Perhaps you have confused something with the way VW Group released "lean burn" and how its been available and operated in the field. Please allow me to clarify......
Only the AXX 2.0T FSI engine was released by VW in any 2.0T FSI VW Group vehicle that concerns APR's product line as "lean burn". The AXX engine only operated as "lean burn" in the field anywhere in the world for approximately 1 year upon release. All AXX's were ordered to be updated with new ECU software that removes "lean burn" operation.
Therefore, "lean burn" was only applicable for ~2005 model year 2.0T FSI VW Group cars as sold in the UK with the engine code of AXX. In ~2006 all AXX engines with "lean burn" enabled were updated with new OEM software for the ECU by VW Group dealerships that removed the "lean burn" operating mode. The only way you can have a "lean burn" 2.0T FSI VW Group engine in the UK is if you bought a AXX 2.0T FSI engine and never took it to a VW Group dealership after 2005.
And FWIW, we calibrated all of our ECU products applicable to the AXX in the UK.
quote author=PSItuning link=topic=41682.msg493395#msg493395 date=1328787292]
Who else offers switchability through cruise control at no extra charge? you can have several maps, security lockout, valet mode, anti theft and TBE all through your cruise, most mapping companies cant offer these extra functions let alone through the cruise stalk, so no switching unit to buy.
O-rlly - that's quite an arrogant statement! What about Revo? What about GIAC?
Remember, there is more than one way to skin a rabbit - what about cars which do NOT have C/C ???? Oh, sorry, this is a yankie product where they automatically assume that every car everywhere else in the world follows the yankie spec! 
I think Ade meant we are the only one that offers it through the CC without need for clumsy external devices to keep track of and hope you remembered to take out of your car before you went to the dealership.
And that we offer it included in the price of 499GBP whereas others offer program switching IN ADDITION to their single remap price, usually an additional 150GBP or more.
For those that don't have a car equipped with Cruise Control, you can spend the 150GBP we save you in price over the competition to have that CC retrofitted and get program switching and the convenience of a cruise control adding even more value for those that go APR.
Also all stage 2 upgrades on maps are free of charge, no £50/100 to upgrade your map, free of charge :)
Personally, I'd rather pay an additional £50 for an upgrade from a UK based company, with UK based R&D, which was developed on UK specification cars, using UK specification fuels, on UK specification tarmac, operating in UK weather conditions
Then why do you buy GERMAN CARS? Following that logic, shouldn't you be on the Vauxhall forums?
But, as stated above, all APR products sold in the UK are developed, certified and tested by APR Motorsport, LTD prior to release which happens to be on UK tarmac, with UK spec cars, UK fuel, UK weather conditions, blah, blah, so on and so forth.
- - - - rather than some burger munching bod who probably thinks he can 'do' a full tour of the UK in a three day hire car rental.
But that is just my opinion, mind you! 
Well as stated, I do like burgers.
and I've been living here since September so I've seen a bit more now. I also spent over 2 months in the UK on different trips prior to moving here.
Hope this helps! Let me know if you have any further questions or comments I can help clear up.
