Never been a fan of the adidas model, never will be.
It has a bit of a chavvy thing about it imo. Etto though.
Here's a bit about adaptive chassis control taken from the Volkswagen website.
ACC is an innovative system that allows you to choose the style of drive you want at any time. Three ride settings are offered - Normal, Sport and Comfort - all at the touch of a button in the centre console. This operates the electrically regulated dampers and steering. In Sport mode, for instance, relatively stiff dampers match the changed steering characteristics, offering a driving experience like that of an agile sports car. The damping also adapts itself to the respective road conditions. Each shock absorber is connected to a control which calculates the optimum setting for each wheel from the sensor data and other information received from the steering, braking, engine, transmission and driving assistance systems. This allows the ACC to react continually (up to a thousand times per second) to bumps in the road, changing lanes or bendy roads, reducing pitch and roll motion and provide the optimum settings for every driving situation.
