Unless the last owner had got a serious hang up with tyre pressures I suspect this switch does more than tyres, it's completely worn through the black so the symbol is almost illegible, on a very low mileage car, no other part of the interior is worn.
Car has been tuned and this switch would be a quick way into the ecu presumably ? I am having some info sent over on the tuning from the original owner, let's see if that holds any clues ?
I have been aware in the past of switchable power settings, one for you and one for the wife to use to the shops, is it done these days, will hopefully get to know the company used as well soon.